Happy Egg is helping to create a new category within the egg market. Call them free-range eggs, since the chickens have their run of carefully selected family farms across Arkansas and Missouri.

From the layout of the farms to the feed, everything radiates out from the chickens. Happy Egg Company is an artisanal approach to producing eggs at a supermarket scale.

Happy Egg moved from San Francisco to Rogers in 2017 in order to be closer to the small family farmers who supply them with eggs. According to Whitney Fortin, Happy Eggs’ vice president for marketing, the move from the big city to poultry country helped connect their employees with these farmers in a fundamental way. It also doesn’t hurt to be close to Walmart.