A Heartwarming Celebration of Joy, Simplicity, and Family Ties

[Rogers, Ar - January 7, 2025] This New Year, Happy Egg and YARD NYC debut a national video campaign that invites viewers to rediscover life’s simplest pleasures—starting with breakfast. Rooted in the warmth of family connections and a return-to-the-simplicity of the farm ethos, the campaign transforms Happy Egg into more than a choice for better eggs; it’s a reminder to savor joy, one orange yolk at a time.

The campaign’s centerpiece is a poignant brand film showcasing the bond between a father and his daughter. Together, they explore what makes an egg truly “happy”—from hens freely roaming under sunny skies to the unmatched vibrancy of Happy Egg’s orange yolks. The narrative seamlessly transitions between the duo’s lighthearted kitchen banter and the idyllic farm scenes where Happy Egg hens thrive, inviting viewers to experience the beauty of nature and the simplicity of honest, quality food.

“At Happy Egg, we believe happiness is at the heart of everything—from the hens on our farms to the families who share our eggs around the breakfast table,” said Whitney Fortin, Chief Marketing Officer at Happy Egg. “This campaign is about more than just eggs; it’s about cultivating joy through intentional choices that connect us to the land, to each other, and to what’s on our plate.”

From the lilting hum of “If You’re Happy and You Know It” to the rich crackle of an egg sizzling in a pan, every element of the film evokes a sense of nostalgia, comfort, and wonder. “Happy Egg is more than a product; it’s a symbol of living simply and joyfully,” said Ruth Berstein, CEO of Yard NYC. “This campaign allows us to cut through the noise of category that crams their product labels with a message that’s as heartfelt as it is memorable.”

The creative work embraces the color orange as a powerful cue—an easy reminder for consumers that a Happy Egg yolk stands out for its flavor, quality, and promise of intentional farming. More than a marketing strategy, it’s an invitation to embrace the small, bright moments that make life—and breakfast—better.

About Happy Egg
Happy Egg believes it’s simple: Happy Hens, Happy Eggs. The first commercial egg producer in the U.S. certified by the American Humane Association, Happy Egg partners with family farmers to let hens roam freely and produce eggs with a taste and quality that speaks for itself. Learn more at HappyEgg.com or find the iconic yellow carton at your local grocery store.

About YARD NYC
Yard NYC is an independent, female-led creative company that turns brands into beacons of change. By crafting meaningful, emotional narratives, Yard NYC creates campaigns that move people, businesses, and culture forward.