When it comes to what makes a remarkable egg, we know a thing (or a dozen). With over 70 years of experience in Free Range farming, we’ve learned the ins and outs of what it takes to produce a richer yolk and more flavorful egg; from our beautiful farms and the specialty breeds of birds that roam on them to their high-quality feed, all the way to the stores we partner with to get them to your kitchen, there’s an extra dose of Happy in every step. The proof is inside the shell.  

A MORE FLAVORFUL EGG  

Our favorite myth to bust? That an egg is simply an egg. We’ve spent our entire company history perfecting the art of making a more flavorful, richer tasting, and all-around knockout egg for you; and the truth is, it’s not rocket science: Our quality farms + our premium feed = a Happier, more flavorful egg. Consumers write us daily to tell us how addicted they are to our eggs—that once they try a Happy Egg, they can’t go back to their former life of eating sad, run-of-the-mill, pale-yolked eggs. We call these people the Yolk Cult.

THE YOLK CULT 

AKA, Happy Egg connoisseurs. They are the people who get it; the ones who know that sad eggs are, quite frankly, an unacceptable way to egg. They gasp at the mere sight of a pale yolk and have even been known to refuse and refute a breakfast plate that features such an atrocity. They know the difference a high-quality egg can make in their day and will go out of their way to ensure that their desires are met. They come to the defense of our rich amber yolks, going so far as to mock their mediocre egg-consuming friends. Not all heroes wear capes. Most mornings, they let their phone eat first because they know that an egg so stunning deserves a spot on the grid. They are, indisputably, the greatest people on planet earth.  

HAPPIER HENS 

As much as we’d like to take full responsibility for the quality of our eggs, we’d be remiss to not give a shoutout to the real MVPs—our hens and the farmers who care for them. At the end of the day, there wouldn’t be Happy Eggs if it weren’t for them. From our light brown shell-laying Hyline and  Lohmann Browns to the blue and deep mahogany-laying Speckled Legbar and Copper Marans, these birdies live their best lives on our free range farms, being cared for by our family farmers on the daily. In fact, we’ve formulated our feed specifically around the health and beauty of these breeds, and have our farms set up for their ideal way of living...with a little extra flair of course. You can find more deets about our farms and standards here.

HAPPY EGG HQ 

While our farms are located across the Ozarks, our office is headquartered in Rogers, Arkansas; this is where the behind-the-scenes magic happens. From our incredible team of Supply Chain experts to our Consumer Happiness department, we’re a group of hard-working, egg-loving people who simply want to show the rest of the nation what a better egg looks and tastes like. In fact, many members of our team left corporate jobs to become egg-trapreneurs—because that is how much we believed in the Happy Egg brand. Eggs are central to food; from baking bread to sauces and pasta to the best breakfasts, they all start with eggs. So, why not make them the best eggs possible? 

Did we know how we were going to do this? No. Do we often look around and wonder how we got here or what step we should take next? Yes. But, we refuse to settle—and we won’t until the rest of America realizes and appreciates the delight a quality egg can make in every day, meal, and moment.