It's no secret that we're big breakfast people around here. Sure, we're a little biased—but in a recent survey we conducted with OnePoll, we found out that 65% of Americans not only love breakfast, but actually love having it for dinner; also lovingly known as Brinner.
Sixty-one percent of respondents still said they most frequently eat breakfast foods in the morning, and about three in five said they eat breakfast every day of the week. To no surprise, eggs topped the list of most popular breakfast dishes with 42% of respondents selecting it as their top pick, followed by Omelets at 37%.
“We all know that mornings can be rushed, especially as we get back into a post-pandemic routine,” said Whitney Fortin, Director of New Product Development at Happy Egg. “Most of us eat carb-heavy foods with simple sugars, that digest quickly — then, later in the day, we hit an energy slump and resort to snacking on more carbs or more calories than we realize.”
Hence why we recommend starting your day in a Happy place.
“Starting with a food that contains both protein and fat ensures a great start to the day, and will keep you full throughout the morning,” said Fortin. “Whether we’re sticking with the same thing every day, or experimenting with different tastes and flavors for breakfast, one thing remains important: making sure we start the day off right with quality nutrients to ensure we stay satisfied and energetic throughout the day.”
This random double-opt-in survey of 2,005 general population Americans was commissioned by Happy Egg between Jan. 20 and Jan. 21, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).